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Denim Day

April 27, 2022

Rape Crisis Center of Horry & Georgetown Counties is hosting Denim Day on Wednesday, April 27, 2022 in honor of Sexual Assault Awareness Month. Flyer attached.

The campaign began after a 1992 ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Since then, what started as a local campaign to bring awareness to victim blaming and destructive myths that surround sexual violence has grown into a movement. As the longest running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses and students to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence.

To learn more, visit https://www.denimdayinfo.org/


April 27, 2022